Upselling products or services to a targeted audience.Offering location-based services and offers.Running an effective referral campaign.Sharing real-time updates through push notifications on mobile apps.Notifying smartphone users of any ongoing promotions.Gaining legitimate opt-in requests by offering immediate value.Post-sales customer servicing and seamless onboarding.Retaining customers and increasing their overall customer lifetime value.
Raising brand awareness amongst the target audience.In the mobile marketing campaign examples that follow, here are some common themes that may be visible: In this spirit, here’s taking a look at some stellar mobile advertising examples or marketing application examples to inspire you! Mobile Marketing Campaign Types You can go through these mobile marketing trends in detail here. Considering that the average time spent on mobile phones has increased from 2 hours to approximately 5 hours per day, meeting your target audience on their preferred platform is the easiest way to appeal to them. The COVID-19 pandemic has offered further stimulus to this booming digital trend (including mobile marketing trend) as consumers around the world now rely heavily on mobile technologies for various reasons. With nearly 55.68% of web traffic originating from mobile devices (with some sources reporting this share as high as 70%), mobile marketing campaigns are now seen as a viable option for reaching out to the target audience. We now know for a fact that we live in a mobile world with user preference tipping towards smaller devices with smaller screens. The idea that mobile could overtake fixed internet access has gradually transitioned from sensational headlines to reality.
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